Learning resource / Technology
Build a website around your visitor
Plan a clear message, useful page structure, and a simple visitor journey.
01 / Define the visitor’s goal
A website begins with a person and a task. Your visitor might want to understand a service, find an event, learn something, or contact you. Choose the most important task for your homepage.
State what you do in language a new visitor can understand. Put the next step close to that message so the person can act when they are ready.
Your practice
Write your primary visitor, their main question, and the action you want to make easy.
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